In addition to its new environmental logo, Kodak has also unveiled a new sustainability website to inform its consumers of Kodak's efforts in environmental and corporate sustainability. The website is centered around three initiatives: Innovation, Stewardship, and Responsibility, and also gives us some insight into the history of the values and sustainability milestones.
Kodak announced yesterday that it has developed a new environmental symbol to "educate customers about the environmentally oriented benefits of KODAK Products and Services, and to promote the company's commitment to sustainability." The symbol will be a green and yellow leaf and it will be used on Kodak products and marketing campaigns that are directly related to Kodak's environmental improvements and initiatives. The environmental logo will also include the tagline "Kodak Cares" to tell customers just how important the environmental initiative is to the company. Some of the products that will bear the logo are the KODAK Adaptive Picture Exchange, a very environmentally friendly photofinishing system, and the KODAK Printer's EnviroServices Program.
Just three months after Kodak sued Apple and Blackberry manufacturer Research in Motion Ltd. for patent infringement, well Apple is returning the favor by countersuing Kodak for allegedly infringing on two digital-processing technology patents and continuing to use the patents in a range of Kodak products. Apple is asking for a trial with jury and an unspecified "compensatory damages."
CES 2010 is officially over and has left the tech world with a million ideas, thoughts and products to ponder over. One of the most dominant trends at this years Consumer Electronics Show was Green technology. Every vendor from Asus to Kodak to JVC worked towards showcasing how green gadgets would take over the consumer market in 2010. Some very interesting and futuristic products were revealed this year. We have been following the CES 2010 and have reviewed the products on display at the show. And after hours of debate and discussion we have come up with our list of Top 10 Greenest Gadgets at CES 2010.
Rechargeable batteries and one-time use cameras aside, Kodak recycles much more than just small objects. Many of the chemicals used in the photo developing process come with strict guidelines of how they should be used and how they should be disposed of. The equipment used by Kodak as part of developing photographs also comes with health, safety, and environmental issues that people should know about. Kodak has done a great job coming up with green initiatives to disposing of their products after they have served their purpose to the consumer. The next best thing that a consumer can do, is to recycle their products, as Kodak has made it extremely easy for this to become a reality. There are really no excuses left as to why you should not recycle, when a company like Kodak has already paved the way to making this happen.
While the Kodak recycling program aimed at one-time use cameras have been one of the most viable projects, it is not the only one that Kodak can claim has been successful. Kodak has also done a great job with recycling rechargeable batteries. (Rechargeable batteries by themselves are good for the environment, as they can be used over and over again, and therefore minimize the amount of batteries found in landfills.) Used rechargeable batteries can be recycled through Kodak as part of the Call2Recycle program. Call2Recycle is not just limited to Kodak’s rechargeable batteries, it involves many organizations that sell rechargeable batteries, and promotes awareness of recycling these batteries to all consumers, regardless of brand-loyalty.
With the invention of Kodak's disposable (also known as single-use) camera, it was obvious that there was going to be a considerable increase of the amount of solid waste that would be present in landfills. Except, more trash was not what Kodak wanted out of their innovative design. So they took their already successful product, and redesigned it. They redesigned their product with a single thought in mind: how to make it easier to recycle and reuse.
If you can think far back enough to remember using a film camera, perhaps you can also remember using those one-time use, disposable cameras. Disposable cameras were popular because of the ease of use that it granted the consumer. No need to invest in a nice camera, or worry about its welfare, or lug something heavy around. Many different film companies, such as big ones like Fujifilm and Kodak, and even generic store-brands, all offered disposable cameras. People bought them and used them without quite thinking of what would happen to them when they were finally disposed of. At least one company did something about what to do with massive amounts of finished, disposable cameras: Kodak recycled them.
If you are going to be in New York City today you might want to check out the amazing New Year Celebrations at Times Square. Not only are the celebrations fabulous they are also Green. Yesterday, we mentioned the descent of the New Years Eve ball. This ball will descend on Times Square at 11:59pm today. The ball is created using sustainable design practices. The ball is powered by 32, 256 LED lights provided by Philips.
We are sad to see the Kodak OLED business sell. The technology could have helped them develop some very innovative products. We hope that Kodak would introduce some new and exciting innovations in the New Year.
OLED (Organic Light Emitting Diodes) technology is also environmentally friendly and reduces energy consumption. Earlier this year the department of technology awarded Kodak $1.7 million to develop Energy efficient OLED lighting.
The past 5 years saw many companies shift towards OLED technology. Companies like Sony, Samsung, Toshiba and GE revealed several OLED based products. Where the technology was revolutionary there wasn't much of a demand for the OLED products. Most products created were not mass marketed and in most cases research on OLED technology is still on-going.
In the current economic climate Kodak has let go of several of its businesses. Earlier this year we saw KodaChrome leave and today Kodak announced that it had finalized the deal to sell its OLED business to a set up of LG companies.
We just heard from one of our users, Rikki D. Dy-Liacco. Rikki got two of his photographs put up on the Kodak Billboard in Times Square. Rikki shared the photos with us and we are very proud of him. Thank you for sharing your photos with us Rikki and we look forward to seeing more.
Kodak is becoming the cool new thing. They keep on innovating and adding interactive campaigns to their portfolio. Today, Kodak launched the 'Your Photo in Times Square' Campaign. Now any one can view themselves on a huge billboard in Times Square on New Years eve. Talk about being a celebrity, now your wildest dreams can come true with Kodak. This may be the coolest way to celebrate New Year. If you want your 10 seconds of fame and wish to show your work to millions of people at Times Square submit your photos to Kodak now!
Fujifilm Professional announced last week that Fujifilm Japan will stop production of the Fuji Quickload films in April 2010.This seems to be a result of dramatic drop in demand. Since the boom of the digital era we have been seeing less and less of film. Film retailers like Kodak, Fuji and Agfa are slowly dropping most of their film stock.