Kodak is in the process of rejuvenating their brand image.With the new "It's Time to Smile" slogan, it appears that Kodak has gone the way of American automakers. Get out your rally hat.
When the news hit back in June that Kodak would discontinue its Kodachrome film, dark room enthusiasts everywhere were crushed. One photojournalist is bidding adieu to this iconic film with the help of a 64-week online project.
Today, Kodak released yet another EasyShare camera because their 30 or so other models weren’t already enough. According to the Kodak website, they are “the #1 selling digital camera brand.” They had to be doing something right.