Fujifilm announced Tuesday that it is partnering up with Rite Aid to develop a new photography contest that will make your parents proud.  The My Way Photo Contest is accepting entries through June 26th for three categories perfect for the family-themed spring season.

Fujifilm announced last week that the company has been honored with two awards commending its environmental innovation.  The Environmental Awards sponsored by PrintAction magazine, awarded gold awards to Fujifilm in two categories - Most Environmentally Progressive Printing Technology and Most Environmentally Progressive Process or Service.  The awards were presented at a gala held by PrintAction in Toronto.

We've already mentioned that SquareTrade has revealed an evaluation of 60,000 digital cameras covered by the warrantee company to determine the reliability of top brands.  SquareTrade reported that Panasonic beat out the competition when it came to reliability at any price point.  But how, exactly, did they score compared to the other brands?

We have finally gotten through "awards season," with the big event on Sunday night.  We all know that the Oscars will honor those actors, actresses, and directors who are part of creating the biggest and best movies of the season.  A lesser known part of the Academy Awards is the Sci-Tech Awards presentation, which honors individuals and companies who's innovations have made significant advances to the quality of motion pictures. 

This month FujiFilm will be releasing the Finepix Z700, which includes a pet detection software that recognizes your furry friend and will even know when to shoot if your pet looks your way.  Up until now, there has been face detection features that can sense human faces and smiles, but FujiFilm's camera will detect your pets' faces, one of the harder subjects to shoot at just the right moment. 

Fujifilm Professional announced last week that Fujifilm Japan will stop production of the Fuji Quickload films in April 2010.This seems to be a result of dramatic drop in demand. Since the boom of the digital era we have been seeing less and less of film. Film retailers like Kodak, Fuji and Agfa are slowly dropping most of their film stock. 

Are you dreaming of a tropical vacation filled with beaches, turquoise water and  scuba diving? Well, snap out of it man, it's only October! Fujifilm isn't helping things with their new site Finepix Lagoon.