What is it with stuff from the 90's coming back to haunt us lately? First people started wearing leggings again, and then New Kids on the Block released a new album. Now, in a zombie-like move, AOL is making a leap from the grave to eat brains...and digital media.
Why?
Well, I think CEO Timothy M. Armstrong may be a bit delusional. He told Muckety in an interview today that AOL has two choices: to "lose slowly or win quickly." Come on man. AOL had its day... and it was in the 90's. Even Time Warner doesn't want you.
An SEC report released yesterday shows that earlier this month, Time Warner bought back the 5% stake in AOL which Google purchased in 2005. This move marks Time Warner's attempt to break-off from AOL by the end of the year. So is Time Warner letting its fledgling bird fly away from the nest, or amputating a diseased limb? I'm going with the gangrene...
The AOL site feels like a ghost town, where the few that still visit, who are largely republican for some reason, blow around like tumbleweed.
Armstrong was one of the lucky few that jumped in on the ground floor of Google before it exploded. He left Google in March and began to drink the Kool-Aid at AOL... or is he serving it?
According to the Times, revenue at AOL has plummeted 38% in the past two years. What's Armstrong's plan to turn this around? He plans to make use of the consumer data AOL has collected over the past 25 years, and turn AOL into an ad-supported digital media company.
Can you believe AOL still has 6.2 million dial-up internet customers? Do they even make phone-based modems anymore?
Anyway, I'm not saying you should totally discredit AOL... oh wait, yes I am.
But if for some reason they suceed and start sending those free cds in the mail again, why not give this arts and crafts project a try?