Now that you have your nice recycled home, and your relaxing recycled boat, don’t you need to do some landscaping to spruce up the exterior of your humble abode?The innovators at Recycled Aggregate Materials Company (RAMCO) have developed an eco-friendly landscaping alternative called GreenRock.The GreenRock product looks like rocks that you would put in your garden, walkway, or instead of mulch.But it is not made of rock, it is made of recycled concrete roofing tiles, paving stones, and block.
Mobile apps seem to be among the biggest reveals at this year’s SXSW Conference. Earlier we told you about MOG releasing the mobile version of their music service for your iPhone and Android and about the mini social network app LoKast. Rhapsody is following trend by announcing their new iPhone app that, like MOG, allows you to store music directly on your phone.
After saving all that money on your environmentally friendly recycled home, why not splurge and buy yourself some nice, relaxing, recycled time on the water?Well, perhaps it’s not for sale yet, but you can view it in San Francisco until the end of the month! Environmentalist David de Rothschild created the Plastiki, his 60-foot Catamaran made of recycled materials.Along with some scientists, Rothschild created the sailing vessel with 12,000 reclaimed whole plastic bottles. The ropes are also made from recycled plastic, and the masts are created from reclaimed aluminum.
Affresol, a modular home development company in the U.K. has announced a new line of sustainable prefab homes made out of recycled plastic. The houses are made from a thermo set polymer called Thermo Poly Rock (TPR3) that takes waste from a mix of resin and diverted landfill recycled waste. Affresol claims that the TPR is stronger than concrete, has excellent insulating capabilities, and is water proof and fire resistant.The company claims that the material will not rot, nor be infested by insects.TPR is 100% recyclable and does not release harmful chemicals, therefore reducing your carbon footprint.
NearVerse has revealed a new iPhone app at SXSW that creates a tiny social network for you and anyone in a 300-foot zone around you.The app is called LoKast and it allows you to chat, share content, and meet anyone using the app that is standing within 300 feet of you. Once you leave the area, your social network disappears and a new one is created. NearVerse is calling LoKast “the first disposable social network.”
MOG, the web-based music service that offers unlimited music to users for just $5 a month, has revealed their mobile version for the iPhone and Android at SXSW this week. The mobile app will offer the same 7 million songs that the web-based version offers, and will also allow the user to save songs, albums, and playlists onto their phones.
With all eyes on the flaws of the Toyota Prius, now is a great time to showcase the next big thing in environmentally friendly cars. And Chevy has come up with a clever way to get the word out about their new Volt.At SXSW Interactive, Chevy took an interactive marketing approach, rather than just showing the car and listing the specs.
When Daniel Ek, CEO and co-founder of music service site Spotify, spoke at SXSW Interactive, the audience was anxiously awaiting an announcement of a launch date for the service in the U.S. Unfortunately, no such date was given. Though Ek did confirm that Spotify is working on a U.S. launch and is going through the agreements and process necessary to enter the market and that there will be service in this country.
During the Interactive portion of South By Southwest (SXSW) eDoorways has done all that it can to successfully showcase its platform and gain attendee interest. So far the company has shown an exciting display booth, exhibited a new iPhone application, and given a sneak peak into its new version, v2.5.
As part of their expansion to the Future Friendly marketing campaign, Procter & Gamble released the findings of a consumer poll that Ipsos Public Affairs conducted on their behalf regarding the purchasing of products and waste reduction. The study found that the top reason for purchasing environmentally-friendly products is not to help save the environment, in fact, it is to save money.
At their annual exclusive Digg event that took place at Stubbs BBQ as part of SXSW Interactive, Digg CEO Jay Adelson announced that they are about to launch their new version of the content sharing site. Some of the main changes users will see on the site are around personalization and curation. Adelson stressed that "The people who curate this stuff are you guys."
Procter & Gamble announced yesterday that it will be expanding the Future Friendly platform with a marketing blitz that includes a comprehensive marketing and PR program, coupons, and a social networking and consumer engagement component. Future Friendly was started in 2009 as an "environmental responsibility and consumer education platform" and is a multi-brand initiative to educate consumers on ways to save energy and resources at home.
We have finally gotten through "awards season," with the big event on Sunday night. We all know that the Oscars will honor those actors, actresses, and directors who are part of creating the biggest and best movies of the season. A lesser known part of the Academy Awards is the Sci-Tech Awards presentation, which honors individuals and companies who's innovations have made significant advances to the quality of motion pictures.
This month FujiFilm will be releasing the Finepix Z700, which includes a pet detection software that recognizes your furry friend and will even know when to shoot if your pet looks your way. Up until now, there has been face detection features that can sense human faces and smiles, but FujiFilm's camera will detect your pets' faces, one of the harder subjects to shoot at just the right moment.
After Google announced in January that they will stop filtering content on their Chinese search engine, China fought back, warning Google of their laws in censorship, insisting that Google obey those laws. If Google does obey their laws, the country will welcome the search engine, however, disrespecting Chinese laws might have "significant impact on US/China relations."